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When a lead comes in, whether from a form fill, demo booking, or event, Canvas can enrich them, score them against your ICP, and tell you whether they’re worth pursuing.

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How it works

Give Canvas a name, email, or company and ask it to qualify:
Someone from Acme Corp just booked a demo. Research them, find the right decision makers, and score them against my ICP.
Canvas will:
  1. Research the company: what they do, size, industry, funding, recent news
  2. Enrich the contact: fill in title, phone, LinkedIn, and any missing fields
  3. Score and qualify: rate the lead against your ICP criteria (set up in Business Context)

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Example prompts

This person just signed up: jane@acme.com. Research their company and tell me if they’re a fit.
Enrich these 20 demo signups from this week and score them 1-100 based on company size and title seniority.
Someone from a Series B fintech just booked a call. Find the other decision makers at their company and get contact info.

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What Canvas uses under the hood